Image1 Michael Phelps led a successful US campaign in
Rio - Photo by Giorgio Scala/Deepbluemedia
FINA
Communications Department
Following
the final swimming competitions of the Rio 2016 Olympic Games, the 10km
marathon swimming events, FINA is delighted to be able to look back at historic
and record breaking competitions. Electrifying action in the pool and in the
ocean resulted in standout broadcast viewership, helping to inspire the next
generation of swimmers.
Michael
Phelps's journey towards reinforcing his status of the most successful Olympian
of all time (including even the ancient Olympics) helped draw huge audiences
for U.S. rights holder NBC. The US network's prime time show on Saturday 13
August peaked at 32.7 million viewers for Phelps's final race, the 4x100 medley
relay. Phelps and his teammates were watched by five times more viewers than
those watching all the other major US networks combined, itself a new record.
Broadcast
viewership is a key mechanism for inspiring future swimmers and Rio 2016 has
been an impressive demonstration of the ability of swimmers to serve as
positive role models. Team USA record breaker Katie Ledecky and Singapore's
first Olympic swimming champion, Joseph Schooling, both acknowledged the part
played by Phelps in encouraging them to dedicate themselves to the sport.
Image 2
Michael
Phelps (USA) and Joseph Schooling (SIN) - Photo by Giorgio Scala/Deepbluemedia
Thiago
Pereira, now a hero in Brazil for pushing Phelps and Ryan Lochte hard in the
200 m individual medley is set to ensure a legacy of inspired host country
swimmers. In the UK meanwhile, Great Britain's best swimming medal haul since
1908 was linked to a doubling in the number of people looking up their local
swimming pool online.
"With
more wonderful performances still to come in diving, water polo and
synchronised swimming, FINA will keep working as hard as we can to ensure
successful competitions here in Rio," said FINA Executive Director Cornel
Marculescu. "FINA and the swimming family can already be proud of the part
they played in making the first week of Rio 2016 a success at the pool, around
the world in people's homes and wherever else they watched. Since last week,
swimming clubs everywhere are already working hard to welcome boys and girls
inspired by great champions like Phelps and Ledecky, Schooling and Hosszu. And
FINA very much looks forward to welcoming those boys and girls to swimming
competitions in the future, as they work to become the Olympic swimming
champions of tomorrow."
Image 3
Fonte FINA
COMMUNICATIONS DEPARTMENT
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