• International Paralympic Committee to
unleash potential of digital content through egoli Media’s AI technology
• Groundbreaking egoli AI software to
benefit rightsholders, sponsors and in-house teams as it digitises and
automatically logs, tags and categorises archive and live content
• Over 8,000 hours of Paralympic Games and
Para sports footage from 1992 onwards to be digitised, while 1,500 hours of
Tokyo 2020 Paralympic Games content will immediately be catalogued
• egoli platform to deliver vastly
enhanced experience for IPC stakeholders - real-time content access to open up
new commercial revenue streams and licensing opportunities
• Partnership launch video can be viewed
at https://egoli-web-video.s3.amazonaws.com/presslink/Egoli_Promo_Low.mp4
The International Paralympic
Committee (IPC) has today appointed egoli Media, an Artificial Intelligence
(AI)-enabled technology and media company, to transform its content management,
increase accessibility and create new monetisation and storytelling
opportunities.
The partnership, which has been
secured until 31 December 2024, will see egoli Media use its proprietary AI
software to digitise and automatically log, tag and categorise all IPC-owned
content, which will enable better and faster access to footage from previous
and future Paralympic Games, as well as other major Para sport events.
egoli’s AI technology will be able to
analyse and tag Paralympic content frame by frame to create an organised,
data-rich library and personalised search experience, catalogued to identify
Para athletes, places, actions and brands. It is also sophisticated enough to
analyse Paralympic sport specific features, such as searching athletes
according to the classification system.
For the first time, over 8,000 hours
of taped footage from the 1992 Paralympic Games onwards will be digitised and
catalogued, alongside World Para Sports championships, associated photography
and reports. Up to 1,500 hours of live broadcast World Feeds and non-televised
footage from the Tokyo 2020 Paralympic Games will be annotated and categorised
via egoli’s Annotation engine, which will scan every second of content to
automatically log and tag it.
This innovation means users of the
archive can discover the exact moments in Paralympic history that matter to
them. Footage will be made available for licensing and download by stakeholders
and interested parties via a management library, alongside crowd celebrations,
medal ceremonies, in-stadium coverage, outside competition footage and more.
By unlocking this data, the IPC will
be able to deliver unparalleled value to its partners and provide new services
to their members. It will ensure fast and accurate download and distribution to
meet the editing and storytelling requirements of IPC stakeholders, such as
rights-holders and commercial partners, as well as those who want to access IPC
footage like media, filmmakers, content creators and producers. Significantly,
it opens up the possibility of new revenue streams by increasing accessibility
and enabling the sustained use of valuable, underutilised hours of content.
Alexis Schäfer, IPC Commercial,
Partnerships & Broadcasting Director, said: “egoli’s AI technology is at
the forefront of sports content innovation and we have been impressed by the
accuracy and depth their algorithms can capture. Manually logging video content
is time consuming and labour intensive, as every single log is someone pointing
at one moment or element in time in that video and putting that information
into a log sheet. However, now we have AI technology that can do that job and
more, as it unlocks thousands of data points in each event: it’s able to
recognise all the brands on screen, it has face recognition to track athletes
in a race or match and follow them for the duration of it, and can even tell us
if the background stands are empty or full of people cheering. “egoli Media is
going to make content creation so much easier for the IPC and its stakeholders.
For example, you would be able to search ‘Johnnie Peacock, 100m, 2016 and any
partners name’ to see whether it is available on the system and immediately access
it – it means a job that might have taken hours can now be minutes. The egoli
platform will offer us a lot of new opportunities, from the ability to
commercialise content to making it easier to create storyboards that we or our
partners can post on our digital channels. For us this new partnership is an
important milestone in our digital innovation journey.”
Meaning ‘place of gold’, egoli Media
provides a new, unique offering to power the $6.2 billion secondary content
market in sport and is led by a team of highly respected and experienced sports
professionals, including Caroline Rowland, Sophie Goldschmidt and Tom Fox.
egoli’s AI can be trained and applied across sports and entertainment to
produce millions of clips that are searchable in granular detail, providing new
monetisation, storytelling and fan engagement opportunities.
Founder and CEO of egoli Media,
Caroline Rowland, said: “With so much video content being created every day,
the challenge of organising it and realising its value has become overwhelming
for content creators and rights holders.
The only way to access its value, is to make content searchable at a granular
level. Our proprietary and ground-breaking AI means that rights holders can now
dig deep into their archives as well as the new content they create, to find
moments of extraordinary value. Simply put, this means accessing millions of
dollars in secondary licensing revenues at a time when the traditional model is
coming under huge pressure. “We’re delighted to be partnering with the
International Paralympic Committee to support them in telling more incredible
stories to more people around the world. I’m so proud that our ground-breaking
technology is bringing three decades of Paralympic content to an accessible
content marketplace that supports both the storytelling and commercial
objectives of the Paralympic Movement.”
For an initial period of four years,
the first-of-its-kind partnership will see egoli Media provide:
• Live annotation services at the Tokyo
2020, Beijing 2022 and Paris 2024 Paralympic Games
• People recognition for Paralympic
athletes from 1992 to 2024
• Training of action, object and TV
graphic recognition across all 28 sports
• Definition of tags for all 28 egoli
Paralympic models
• Inventory of all brands and logos
featured from 1992 to 2024
• Integration into the egoli Insight tool
providing full access to video and statistics through a single user interface
• The digitisation of tapes and upload of
digital content to secure and structured cloud storage
• The creation of a ground-breaking Media
Asset Management (MAM) system
Partnership launch video can be
downloaded via: https://we.tl/t-HLQrVNqJ6S
About egoli Media
egoli Media’s automated video logging
and tagging technology is a ground-breaking AI, inspired by filmmakers and
broadcasters and developed by data scientists from academia, publishing and
entertainment.
By annotating hours of valuable video
material, egoli offers rights holders the potential to generate millions of
dollars of revenue, by providing enhanced search capabilities to enable better,
faster and more detailed retrieval and distribution of content at colossal
scale.
egoli increases accessibility to a
‘mine’ of millions of digitised video clips that are indexed, stored,
searchable and downloadable to power the storyteller, the coach, the scout, the
fan and the sponsor.
egoli is a Zulu word which means
‘Place of Gold’.
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