The 2023 World Triathlon season
promises to be another headline-grabbing year for the sport and with Triathlons
popularity and continued growth Japanese Global sports brand giant ASICS
extended their commitment to promote the sport around the globe, provide more
race opportunities to more athletes than ever while providing their performance
sport product and leading applications and technology support to the World
Triathlon family.
“We are beyond excited to renew our
partnership with ASICS, one that has proven to be a great success for both
organizations”, said World Triathlon President and IOC member, Marisol Casado.
“For us it is key to have partners that not only support our sport, but also
invest in the future of triathlon and our athletes. Partnering with a leading
company like ASICS will allow us to expand our reach, and will bring a bright
future for our sport, with both of us committed always with universality and
diversity and further developing triathlon and the younger athletes”, she said.
The World Triathlon Team, the
selected development squad of athletes from those National Federations with
limited resources available will once again benefit from the support of the
sportswear giant and new for this partnership is the inclusion of all
Continental Confederation development programs which will enhance the
development pathway allowing World Triathlon to support Triathlons global
emerging talent who have Paris 2024 and LA2028 ambitions.
The renewed partnership will also
provide World Triathlon, its Continental Confederations, National Federations
and LOC’s access to and implement ASICS leading application and technology
platforms for the first time. The move to the ASICS application and technology
platforms will streamline the pre-race processes for triathletes and provide a
central hub for information and results, creating a more efficient environment
and database that will ultimately provide a better experience and transfer of
knowledge at TRI events around the world.
“We enjoy a great relationship with
World Triathlon and the World Triathlon family and are excited to be continuing
our journey together to further develop the sport and take Triathlon to the
next level” said Yasuhito Hirota, President, CEO and COO, Representative
Director, ASICS Corporation, “our
renewed partnership will focus on enhancing race experiences for all levels of
Triathletes through the introduction of our technology, and support for the
athlete development programme, including para triathlon”
In addition, the partnership sees
ASICS continue to provide uniforms support for the World Triathlon Technical
Officials, staff and Executive Board alongside Continental Federation staff and
become the partner of the World Triathlon Grand Final and Para World
Championships.
ABOUT WORLD TRIATHLON
World Triathlon is the international
governing body for the Olympic and Paralympic sport of triathlon and all
related multisport disciplines around the world, including duathlon, aquathlon,
cross triathlon and winter triathlon. Triathlon made its Olympic debut in
Sydney 2000, with a third medal event, the Mixed Team Relay, added to the
programme at Tokyo 2020, while para triathlon was first added to the Paralympic
programme at Rio 2016. World Triathlon is proudly committed to the development
of the sport worldwide, with inclusion, equality, sustainability and
transparency at our core as we seek to help triathletes at all levels of the
sport to be extraordinary.
www.triathlon.org
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