World Aquatics is pleased to announce
that 361° has been selected as the Official World Aquatics Championships
Sportswear for Doha 2024 and Singapore 2025, and for the World Aquatics Masters
Championships in Doha and Singapore.
Through careful collaboration and a
shared vision, World Aquatics has brokered this partnership that represents a
significant union between sport and style, offering a wide selection of
innovative clothing for upcoming competitions. The collaboration will help to
enhance the overall Championship experience for stakeholders and fans alike.
As the World Aquatics Official
Sportswear Supplier, 361° will provide sportswear including clothing, shoes and
accessories for World Aquatics staff, technical officials, the Local Organising
Committee and volunteers. Already in Doha, the sportswear supplied by 361° has
allied comfort and style for the wearers with visual appeal for the athletes
and fans seeing it.
The design of the 361° clothing
carefully integrates the theme of “water”: articulating a balance of softness
and power, creating a dynamic and graceful aesthetic. Meticulously crafted with
breathability and antibacterial properties, the designs prioritise comfort.
Further, the ergonomics of the designs enable fluid movement, enhanced by
innovative printing technology that creates a soft and light feel. The
collection harmoniously embodies both tradition and innovation, togetherness
and integration, vitality, and the spirit of competition.
As part of this collaboration, the
361° logo will also feature on the World Aquatics website, alongside our
existing commercial partners.
World Aquatics President, Husain
Al-Musallam, commented on the partnership, saying, “361° sportswear excellently
marries functionality and style, representing a true celebration of athleticism
and innovation. It has been a pleasure to wear. With this latest addition to
our partnership, we are proud to expand our global reach and continue
supporting the development and modernisation of aquatics.”
361°’s Managing Director, Zheng
Yexin, stated; “We are thrilled to become the World Aquatics Official
Sportswear Supplier for a number of their upcoming Championships. The 2024 Doha
World Aquatics Championships are a fantastic starting point in our
collaboration, where we are providing innovative, carefully designed and
high-quality equipment for the event. We look forward to working closely with
World Aquatics to help carve a new chapter for the development of aquatic
sports across the world.”
About World Aquatics
Driven by the vision of a world
united by water for health, life and sport, World Aquatics is the international
governing body for aquatic sports. Founded in 1908, World Aquatics is an
independent organisation formed of 210 National Federations and five
Continental Organisations.
World Aquatics oversees six aquatic
sports – swimming, water polo, diving, artistic swimming, open water swimming
and high diving – and is recognised as the leading global authority of these
sports by the International Olympic Committee (IOC).
About 361°
361° was founded in 2003 and is one
of China's leading comprehensive sporting goods enterprises. The brand spirit
of “One Degree Beyond” resonates with consumers across the world. The core gene
of 361° is “professional, young and international”, which has industry coverage
capabilities including product research, manufacturing, channel retail and
marketing, 361° works to provide high-value, multi-category sports products.
361° has many years of experience in
servicing large-scale international events. 361° was not only the first Chinese
sports brand to sponsor the Olympic Games, including the 2016 Rio Olympic Games
and Paralympic Games, but has also become the official partner of four
consecutive Asian Games, from the 2010 Guangzhou Asian Games to the 2022
Hangzhou Asian Games, demonstrating China's strength in world sports
No comments:
Post a Comment