· More broadcasters, increased coverage levels and more live sport sees an estimated cumulative TV audience of 4.25 billion people watch the Games
· Japan’s NHK sets record for coverage by
a host broadcaster – 540 hours planned
The Tokyo 2020 Paralympics are set to
break all viewing records with an estimated cumulative global TV audience of
4.25 billion people likely to watch the Games.
The International Paralympic
Committee (IPC) believes the combination of more broadcasters, increased levels
of coverage and more live sport than any previous Games, makes it highly likely
Tokyo 2020 will surpass the 4.1 billion cumulative viewers who enjoyed the Rio
2016 Paralympic Games.
In total, the Games will be covered
by more than 150 television, radio and online outlets in a record 177
territories. Thanks to increased
investment from broadcasters, live coverage from 21 disciplines across 19
sports – more than ever before – will be available to broadcasters by Olympic
Broadcasting Services. As a result, many
broadcasters are planning to show more hours of coverage.
Alexis Schaefer, the IPC’s
Commercial, Partnerships and Broadcasting Director, said: “With more live sport
available to broadcasters than ever before, I am confident we will break all
viewing records
for the Tokyo 2020 Paralympic Games.
“The role of broadcasters in
screening the Games has never been more important given there are no
international spectators and limited domestic crowds. But the increase in the number of
broadcasters and their levels of coverage is testament to the appeal of the
Paralympic Games and the elite sporting performances of Para athletes.
“We have also seen with the launch of
WeThe15 this week how important the Paralympic Games are in the global
conversation on persons with disabilities. In addition to delivering exciting
and entertaining world-class sporting action from Tokyo, broadcasters are also
telling the stories of Paralympians to inspire the next generation, challenge
biases and stereotypes. We are extremely
grateful to all rightsholders for helping to share the outstanding performances
and powerful narratives with billions of viewers around the world.”
Japan leads the way – record coverage
from the host broadcaster
In terms of Games-time coverage, NHK,
Japan’s long standing Paralympic broadcaster, is leading the way with more than
540 hours of coverage planned. This is
more than any previous host nation broadcaster and exceeds the 500 hours of
coverage Channel 4 produced of London 2012.
In the USA, host nation of the LA28
Paralympics, NBC will be showing more than 1,200 hours of Games coverage across
all platforms, as will Channel Seven in Australia and CBC in Canada.
British broadcaster Channel 4, who
have followed up their award-winning campaigns for London 2012 and Rio 2016
with another epic promotional film for Tokyo 2020, will show more than 300
hours on traditional TV and make all 1,200 hours available across digital
platforms. In addition, 70 per cent of
its on-screen presenters are persons with a disability.
New broadcast partners and
initiatives in Africa, Asia, Latin America and MENA
The growing interest and
participation in the Paralympic Games is evident across continents as more
major broadcasters come on board to bring coverage of the Games and showcase
homegrown athletes.
In Africa, comprehensive Games
coverage is led by Pay TV broadcaster SuperSport in South Africa and
Sub-Saharan Africa, and public broadcaster South African Broadcasting
Corporation (SABC) in South Africa. For the first time in history, the Games
will also be widely shown on free-to-air TV channels in 49 territories in
Sub-Saharan Africa reaching more than 250 million people, thanks to Para Sport
Against Stigma, a partnership between the IPC, Loughborough University, and the
University of Malawi, Chancellor College, which aims to support social change
and overcome stigma and discrimination against persons with disabilities in
Africa.
In Asia, with the support of
Reddentes Sports, IPC’s Official Media Rights Partner in Asia, the Paralympic
Games have brought on new broadcast partners in Asia and will be entering new
territories.
The Hong Kong Government secured
coverage rights for six broadcasters: RTHK, TVB, ViuTV and Hong Kong Open TV,
as well as Pay TV channels Hong Kong Cable Television and NowTV, guaranteeing
that the Games will be available across all platforms.
Indonesian media group Emtek is
bringing 125 hours of live competition coverage on top of the Opening and
Closing Ceremonies and daily highlights coverage to Indonesia via free-to-air,
Pay TV, and OTT broadcasters O Channel, IEG’s Champions 1/2/3 and Vidio.
In Malaysia, satellite and IPTV
broadcaster Astro will be partnering with public broadcaster Radio Televisyen
Malaysia (RTM) to provide daily coverage of the Games.
In another first, Taiwanese
broadcasters ELTA TV, Public Television Service (PTS), Eastern Broadcasting
Company (EBC) have joined forces to bring the Paralympic Games to Taiwan
viewers for the very first time.
In Philippines, free-to-air
broadcaster TV5 and Pay TV sports network Tap TV have committed to broadcast
the Opening and Closing ceremonies, as well as daily highlights.
IPC also partnered with IPC member,
Paralympic Committee of India (PCI) which went on to grant broadcasting rights
to Pay TV Eurosport India and public broadcaster Doordarshan show live action,
delayed broadcasts and highlights from events which feature Indian athletes and
teams.
In Middle East and North Africa,
pan-region broadcaster beIN Sports will be bringing daily highlights of the
Games to 25 territories in the region.
In Latin America, Argentinian
free-to-air broadcasters TV Pública and DeporTV will be providing a
wide-ranging coverage of the Tokyo 2020 Paralympic Games, with live, delayed
and highlights coverage, and special features across their linear, online and
social media platforms.
In Brazil, TV major Globo’s
free-to-air and Pay TV coverage is complemented by public broadcaster TV Brasil
(EBC) which will be covering the Paralympic Games in partnership with the
Brazilian Paralympic Committee, forming a dedicated team of journalists who
will be reporting from Tokyo, São Paulo and Rio de Janeiro, to provide
round-the-clock news updates of the performance of Brazilian Para athletes to
their audience via Brazilian news and media outlets including National TV and
radio, complementing the live or delayed competitions and daily highlights
coverage.
In Chile, public service broadcaster
Televisión Nacional de Chile (TVN) will be presenting the Paralympic Games on
National TV in Chile for the first time, committing to use the reach of their
broadcast platforms to change people’s perceptions of persons with different
abilities. Santiago will host the 2023 Parapan American Games.
In Mexico, another new broadcast
partnership is found in Univision’s Spanish-language sports channel TUDN, which
will bring hours of live and highlights coverage to the Mexican market.
The list of worldwide broadcast
partners of the Paralympic Games can be found here
https://www.paralympic.org/tokyo-2020/broadcast
The Tokyo 2020 Paralympic Games will
take place between 24 August and 5 September.
About the International Paralympic
Committee
The International Paralympic
Committee (IPC) is the global governing body of the Paralympic Movement. It
co-ordinates the organisation of the Paralympic Games and the Paralympic Winter
Games. The IPC’s vision is to make for an inclusive world though Para sport.
For further information, please
contact Philip Dorward, IPC Head of Communications on e-mail:
philip.dorward@paralympic.org. Alternatively please visit: www.paralympic.org
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