The International Paralympic Committee (IPC) and Worldwide Paralympic Partner Samsung are launching today (4 May) an online competition to select four vloggers to share unique stories of breaking barriers at Tokyo 2020.
The competition is open to all
athletes heading to the Tokyo 2020 Paralympic Games, as well as National
Paralympic Committee (NPC) Team Officials.
Between now and 24 May, entrants are
invited to create and post a video entry up to 60-seconds long (and a maximum
of 50mb) through https://www.paralympic.org/tokyo-2020/samsung-vloggers or
their own social media channels, by tagging Paralympics and using the hashtag
#Tokyo2020. Submissions can either be in English or their native language, and
must show something unique and engaging about their life and provide an idea of
how they would create vlog content during Games-time.
Vloggers are encouraged to embody
Samsung’s key campaign message of Together For One World as they prepare to
show the world the astonishing feats and performances that the Paralympic Games
delivers.
A panel of experts from Samsung and
the IPC will then analyse entries to determine the four successful vloggers who
will be selected to be part of the campaign.
In total, the Tokyo 2020 Samsung
Paralympic Vloggers team will involve 18 members. As well as the four vloggers
selected from the competition, 11 athletes chosen by Samsung and the IPC, and
three pre-selected Paralympic Games supporters will produce content for their
own channels.
Originally started at London 2012,
Samsung Paralympic Vloggers has captured the Games experiences of several
world-leading athlete over the last four editions of the Paralympics. This has
included US wheelchair racer Tatyana McFadden, Brazilian swimming legend Daniel
Dias and 2016 Refugee Team athlete Ibrahim al Hussein.
Craig Spence, the IPC’s Chief Brand
and Communications Officer, said: “Tokyo 2020 will mark the fifth edition of
the Samsung Paralympic Vloggers project where athletes provide exclusive behind
the scenes video blogs from the Paralympic Games.
“This unique initiative provides a
fantastic insight into the daily lives and experiences of Paralympians
attending one of the world’s biggest sport events. We are greatly excited to see how creative
athletes will be in producing content for this competition and during the Games
themselves. The content for Tokyo 2020 in particular will be unique as athletes
adapt to taking part in a first Paralympic Games during a pandemic.”
The Tokyo 2020 Samsung Paralympic
Vloggers is an extension of a project which began at London 2012 and continued
through Sochi 2014, Rio 2016 and PyeongChang 2018.
The 2018 instalment of the Samsung
Paralympic Vloggers initiative was the biggest yet, with almost five million
views across social media, as well as coverage from broadcasters and within
stadiums. And the series is only set to get bigger in Tokyo.
All content created in Tokyo will be
uploaded to the IPC’s YouTube Channel, the IPC website and the respective
vloggers’ social media accounts throughout the Paralympic Games, between 24 August
and 5 September 2021.
Greg Polychronidis, who was a part of
the first Samsung Paralympic Vloggers campaign at London 2012, recalls: “It
(was) great, because I had the opportunity to share the magical world of the
Paralympic Games with all of our followers. Magnificent scenes from the venues
as well as incomparable moments from the Paralympic Village could be shared
around the world because of the Samsung Paralympic Vloggers campaign, and I am
really proud because I've been a part of it!”
To submit your entries, please visit:
https://woobox.com/d2hrtc or enter on social media by tagging in Paralympics
and using the hashtag #Tokyo2020. The deadline for athletes to submit their
entries is 24 May.
Full details on how to enter the competition are available online: https://www.paralympic.org/tokyo-2020/samsung-vloggers
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