The International Paralympic Committee (IPC) has introduced a virtual #ParalympicAlbum to engage its social media audience with the top Para athletes going for gold at the Tokyo 2020 Paralympic Games.
Each week until 31 July, Paralympic
fans can head to @Paralympics on Facebook, Instagram and Twitter to vote on two
athletes per sport. The athletes – female and male – with the most votes will
be featured on the sticker album.
Facebook: https://www.facebook.com/media/set?vanity=paralympics&set=a.10158791295516281
Instagram: https://www.instagram.com/p/CO-dqvQNJ3E/?utm_source=ig_web_copy_link
Twitter: https://twitter.com/Paralympics/status/1394275321529217025?s=20
The #ParalympicAlbum launched on 17
May as part of the ‘Sport Week’ series; each week the IPC is producing content
on its digital channels to engage and educate its audience about the 22 sports
on the Tokyo 2020 Paralympic programme. The content includes the announcement
of Ones to Watch – a list of the top athletes vying for the podium this summer.
Paralympic enthusiasts can go to the IPC website https://www.paralympic.org/ to understand what makes these athletes standout.
Para archery and Para athletics
kicked off Sport Week, with videos, engaging facts and athlete feature stories
published on the IPC’s platforms. As for the #ParalympicAlbum, fans picked the
USA’s Matt Stutzman and China’s Zhou Jiamin to complete the first sticker slots.
Cuba’s Omara Durand and Germany’s Markus Rehm racked up the most votes to
secure their spots on the album.
This week will offer Para badminton,
which makes it first appearance at a Paralympics this summer, and boccia. The
format continues until the end of July, wrapping up with wheelchair rugby and
wheelchair tennis.
For further information, please
contact Philip Dorward, IPC Head of Communications
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