Irvine,
CA - April 25, 2024 - With less than 100 days until the start of the Olympic
Games Paris 2024, USA Water Polo is excited to unveil an inspiring campaign
featuring the women's and men's national teams. Through slow-motion sequences
and breathtaking shots of the teams in action, viewers are invited to witness
the extraordinary dedication and skill of the water polo national team
athletes. The new commercials highlight both teams' unwavering determination as
they strive to represent the United States on the world stage.
The first commercial, titled "Rule the
Water," showcases the three-time Olympic gold medal winning USA Women's
National Team celebrating the return to Paris for the Olympics, exactly a
century after the Games were last held in the City of Light. The spot reminds
viewers of the tremendous growth of women's sports in that time and within the
rise to dominance by the American women to a level never seen in the sport. The
spot is available in both :60s and :30s versions.
The USA
Men's National Team :30s spot, "Rise Above", addresses their quest
for greatness. Last reaching the Olympic podium in 2008 and having never won
gold in the modern era of the Games, the spot gives viewers a glimpse into a
dynamic squad with the true potential to peak at exactly the right time, this
summer in Paris.
"Our
goal with this campaign is to tell the stories of our teams," said
Michaela Spector, Director of Marketing, USA Water Polo. "This campaign
lets you feel, at least for a little while, the quest these young men and women
are on and the Olympic water polo history that hangs in the balance. Through
powerful and stunning visuals, we hope to convey the essence of what it means
to represent Team USA."
Launching
today, the campaign will run across various social media platforms, with
additional TV broadcast information to be announced. All commercials will be
available on YouTube.com/USAWP and USA Water Polo's social media channels,
including Instagram, Facebook, and X.
Other key
contributors to the commercial spots include acclaimed photographer/director
Peter "POBY" Pobyjpicz, drone video specialist Jack Hiniker and the
Motion-Productions team, whose expertise and creativity have brought the vision
to life. Actors Kelly Campbell, Rob Koebel, Alexa Hourigan, Braden Davis and
Bob Blongiewicz brought their talents to the women's spot with period styling
from Heather Hansen. Voiceover talent Bethany Novak narrated the women's spot.
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