Melbourne, 12 December 2022; FINA,
the Fédération Internationale de Natation, has today become World Aquatics
following a vote at the Extraordinary General Congress on the eve of the World
Swimming Championships (25m) 2022. Over its 114-year history, FINA and its 209
member federations have maintained responsibility for swimmers, artistic
swimmers, divers, high divers, open water swimmers and water polo players.
The launch of the World Aquatics
brand arrives after a series of major reforms that sees a modern organisation
ready to lead and serve athletes united by water, with a broader scope and
increased engagement with participants and audiences.
“Everyone in our community is proud
of what FINA achieved in developing our sports. As we look to the future, World
Aquatics will see all aquatics athletes united for the first time under one
brand. The identity of our organisation now focuses on our shared vision: a
world united by water, for health, life and sport,” said World Aquatics
President Husain Al-Musallam.
World Aquatics - The Global Home of
Aquatic Sports
The new identity for the global
aquatics community came after a comprehensive canvassing of the sports' key
stakeholders.
"I will always tell you that our
athletes must come first, so I would never make a big decision like this
without consulting our athletes," the World Aquatics President said.
"Their response has been very clear. More than seventy percent of the
athletes that we have spoken with have said that they would like us to change
FINA’s name. Many of them could not even tell us what the letters in FINA stand
for."
The adoption of the World Aquatics
name was confirmed by a vote of member federations at an Extraordinary Congress
in Melbourne earlier today. It marks the culmination of 18 months of intensive
organisational transformation, much of it guided by the FINA Reform Committee.
During this process, World Aquatics has made very significant improvements to
its governance, including the strengthening of the athletes’ voice in
decision-making and the creation of an independent Aquatics Integrity Unit.
We Are World Aquatics
“World Aquatics will continue to
deliver and develop the rewarding competition calendar that has become the
foundation of successful elite careers while being the subject of dreams and
ambitions for millions of young aquatics athletes all around the globe,”
continued Al-Musallam. “Our new vision and mission also reflect how World
Aquatics and our members have already begun expanding our work beyond
competition and swimming as a life skill, to include sustainability,
environmental advocacy and wellbeing. Our new brand and visual identity will
also enable us to connect with new audiences and encourage new generations of
athletes across our disciplines to be united by water, safely, fairly and
sustainably.”
The new World Aquatics visual
identity will be rolled-out at the first events of 2023. In the interim, the
federation’s portfolio of digital assets has been refreshed, including
@worldaquatics social platforms. A new website will be launched in conjunction
with the World Aquatics Championships in Fukuoka next summer (14-30 July 2023),
the first World Championships fully integrating the new brand identity.
“World Aquatics is determined to play
its part in ensuring the ability to participate, compete in and benefit from
aquatic sports. This ability is dependent on being able to swim and having
access to places to swim. Both these things are incredibly important to World
Aquatics and our member federations, and it’s right that our new brand should
reflect that,” said World Aquatics Executive Director Brent Nowicki.
The World Aquatics logo files, launch
video, brand narrative and other assets can be downloaded here. https://drive.google.com/drive/folders/1oL59JycuxNqznFyLiwIuLL2uUQ-uFvyZ
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