Ahead of Tokyo 2020, Team USA athletes share personal stories, pursuits of excellence as they unite to represent America on the global stage this summer
COLORADO SPRINGS, Colo. – As the
world celebrates 100 days to the Olympic Games Tokyo 2020 on April 14, followed
by 100 days to the Paralympic Games Tokyo 2020 on May 16, the United States
Olympic & Paralympic Committee today launched a new campaign that
highlights the collective competitive success and personal stories of Team USA
athletes. Recognizing America’s elite Olympic and Paralympic athletes as the
most diverse group of athletes in the world, the new “We Are Team USA” campaign
honors the beauty of differences and individual experiences coming together to
represent the best of American possibility.
“Team USA athletes are widely
celebrated for their amazing achievements,” said USOPC CEO Sarah Hirshland. “As
we honor them for their perseverance and commitment to excellence in sport, we
also honor them for their contributions off the field of play. Team USA
reflects the best of America and brings ambition, dedication and bravery to
everything they do.”
The “We Are Team USA” campaign kicks
off the road to the Tokyo Games and celebrates the passion and spirit of the
people who will unite to represent America, uncovering their individual
ambitions, challenges and interests. During the next 100 days and throughout
the Olympic and Paralympic Games, Team USA fans will discover more about their
favorite athletes and the many faces and experiences that come together to
compete for Team USA.
Athletes featured throughout the
campaign include David Boudia (Diving), Allyson Felix (Track and field), Lex
Gillette (Para track and field), Laurie Hernandez (Gymnastics), Katie Ledecky
(Swimming), Oksana Masters (Para-cycling, Para Nordic skiing), Hannah Roberts
(BMX) and Mallory Weggemann (Para swimming) among many others.
“The person you see sharing her life
on Instagram is the same person training to win a medal,” said two-time BMX
world championship medalist Hannah Roberts, who has qualified for Tokyo 2020.
“We are Olympians and Paralympians, but we’re also sisters, scholars, parents,
artists, veterans and so much more. We all have special passions that make us
who we are and connect us to our communities.”
“Our unique stories are what makes
this team so amazing,” said four-time Paralympic silver medalist Lex Gillette.
“Each of us brings something different to the table but we all compete under
the same flag. We represent so many cultures, abilities and backgrounds, and
then come together as Team USA.”
Fans will see Team USA stories across
TikTok, Instagram, Twitter and Facebook with a bold red, white and blue look
and high-impact graphics. Team USA partners including DeVry University,
Reese’s, Samsung, and United Airlines will also be part of sponsored Team USA
stories across digital platforms starting today.
About Team USA
Team USA is the world’s largest and
most diverse team of athletes from across the United States who compete at the
Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games.
The United States Olympic & Paralympic Committee, founded in 1894, serves
as the National Olympic Committee and National Paralympic Committee for the
United States and is responsible for protecting, supporting and empowering Team
USA athletes. For more information, visit TeamUSA.org.
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