FINA is thrilled to
launch a brand new website which has been developed in close coordination with
Pulselive, FINA’s digital partner.
This first major
digital reform will enable FINA to engage further with the ever-growing
Aquatics fan community around the globe in a more efficient manner and it has
the ambition to create new sponsorship and commercial opportunities.
Pulselive, whose clients
include the Premier League and World Rugby, provide digital solutions to some
of the biggest sports organisations in the world. Building upon the re-created
FINA website, this is the first of several endeavors for the Pulselive/FINA
partnership.
The objectives of
this new platform are to become the first global digital access point for
aquatic sport fans and increase the visibility and relevance of the FINA events
throughout a busy yearly calendar.
The navigation as
well as the design are highly improved and an emphasis was put on the personal
user experience so that accessibility to basic content such as results, scores
and ranking, is facilitated. A strong focus on data, athletes and results was
given when planning. In addition, the following innovations will be available:
Full revised
interface usability compatible with any device and screen
Result and athlete
sections completely revamped with more data and information available (i.e.
comprehensive athlete biographies)
Enhanced user
experience thanks to the catchy design and room for videos and photos fully
integrated in the platform
Enthusiastic about
the exciting project, FINA President Julio C. Maglione said: “FINA is proud to
reveal the new website that has been in the works for many months. It is a
powerful communication tool and a platform entirely dedicated to the aquatics
community to support it and maximize cooperation.”
“With this platform,
we reinforce FINA’s digital brand awareness and reputation in the sports world
and we position this new tool as the primary source of information for FINA’s
six disciplines for our various audiences: the fans, the media, our 209 NFs,
the athletes and their coaches and finally the FINA Family.”
“We are certain that
the catchy looks & feel and the information relevance will be appreciated
by the users,” he concluded.
Pulselive’s Managing
Director, Wyndham Richardson stated: “We are excited to be working in
partnership with FINA and supporting their efforts in growing the global
aquatics community. Collaboratively creating best-in-class digital experiences
for fans to engage and re-immerse themselves in the world of aquatics is on the
forefront of our mission to creating experiences sports fans can’t live
without.”
Fédération
Internationale de Natation (FINA)
The Fédération
Internationale de Natation, founded in 1908, is the governing body for aquatics
worldwide. FINA's five discipline Swimming, Open Water Swimming, Diving, Water
Polo and Artistic Swimming - are all included in the Olympic programme. High
Diving made its first appearance in FINA events at the 2013 FINA World
Championships. FINA counts 209 affiliated National Federations on the five
continents and has its headquarters in Lausanne (SUI).
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