The International
Paralympic Committee (IPC) has awarded the European media rights to the Beijing
2022 and Paris 2024 Paralympic Games to Infront, a Wanda Sports Group company,
following a public request for information.
The agreement, which covers 51 European territories (excluding the UK for 2022
and the UK and France for 2024), also includes a content creation element which
will see Infront Productions work alongside Paralympic sport stakeholders in
between the Games to maximise the storytelling potential of each event and
provide athletes broader exposure.
Infront plans to leverage and replicate the huge success of the Paralympic
Games broadcast coverage in the UK, where Channel 4’s coverage of the London
2012 Paralympic Games reached more than two thirds of the population. The Rio
2016 Paralympic Games built on this success and the average audience share grew
by 50 per cent during the event, once again illustrating the massive opportunity
for broadcasters to showcase top quality sport, while embracing social
inclusion topics that resonate with their audience.
Andrew Parsons, IPC President, said: “We are now one year in to arguably the
most important decade yet for the Paralympic Movement, a decade whereby we want
to unlock the potential of the Paralympic Games and do more to drive social
inclusion for the world’s one billion persons with disabilities. Improving the
broadcast offering and reach of the Paralympic Games is key for us and we were
greatly impressed with Infront’s ambition and enthusiasm to work with the IPC
and Organising Committees to further develop the Paralympic Games.”
Philippe Blatter, Infront President and CEO, said: “The Paralympic Games
provide a fantastic platform to showcase outstanding and inspirational human
stories. We believe in the transformational power of the Games to positively
change perception of persons with disabilities. I am delighted that both the
IPC and the local organising committees of the Beijing 2022 and Paris 2024
Games can see that Infront is the partner who will increase the reach and
impact of the event.”
About the
International Paralympic Committee
The International Paralympic Committee (IPC) is the global governing body of
the Paralympic Movement. Its vision is to make for an inclusive society through
Para sport. Founded on 22 September 1989, the IPC is an international
non-profit organisation with more than 200 members made up of National
Paralympic Committees, International Federations, Regional Organisations and
International Organisations of Sport for the Disabled.
The IPC Headquarters and its management team are located in Bonn, Germany.
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