•
IPC looking for partners who can ensure the Paralympics
have a greater impact on society
• Move follows on from the awarding of UK broadcast
rights for Paris 2024 to Channel 4
The International Paralympic Committee (IPC) has launched a request for
information (RFI) process for the sale of the media rights for all territories
within Europe* for the Beijing 2022 Paralympic Winter Games and the Paris 2024
Paralympic Games.
The RFI issued by the IPC provides organisations interested in acquiring the
rights with specific guidelines relating to bid submissions. The IPC is asking
for responses from interested parties to be submitted by 30 October 2020. All
parties interested in receiving the RFI for media rights in Europe should
contact
RFI-Europe@paralympic.org
The worldwide broadcast rights to the Games were transferred to Beijing 2022
and Paris 2024 under the host city contract, through which each city was
appointed by the International Olympic Committee to host the Olympic and
Paralympic Games. The cities have selected the IPC as their exclusive agent to
sell and manage the media rights to the Games. The IPC will have a month-long
clarification period from 17 September to 14 October, ahead of the deadline for
responses at the end of October.
The RFI follows on from the awarding of the UK television rights for the Paris
2024 Paralympic Games to Channel 4 last month. The IPC is looking for partners
like Channel 4 who can: promote and increase exposure for Para sport; create
storytelling around the IPC’s passion for inclusion; raise the number of
engaged audiences and Paralympic fans; grow and generate new revenue streams;
innovate with the IPC’s commercial partners; leave a social legacy that
includes developing on and off-air talent with a disability.
The RFI opens with a letter from Andrew Parsons, President of the International
Paralympic Committee, in which he details that the IPC’s vision is to make for
an inclusive world though Para sport.
He says: “We want the Paralympic Games to have an even greater impact on
society by placing disability at the heart of the diversity debate and by using
Para sport as a vehicle to drive the human rights agenda. Through telling the
compelling stories of Paralympians, we want to change global attitudes towards
disability, create greater opportunities and ultimately transform the lives of
the world’s one billion persons with disabilities.
“We are initiating a European Media Rights RFI to see which media rights
holders share our passion for changing the world through sport, share our
desire to engage new European audiences and share our hunger to innovate and
place persons with disabilities at the heart of TV productions both on and
off-camera.”
The Paralympics are the third biggest sporting event in the world and the
world’s number one event for driving social inclusion. In just four summer
Games editions, the Paralympic Games have experienced remarkable growth, more
than doubling the global cumulative TV audience watching the Paralympics from
1.8 billion in 25 countries at Athens 2004 to 4.1 billion people in 154
countries at Rio 2016. At Tokyo 2020 the IPC is broadcasting more sports than
ever before (19) and is anticipating that 4.25 billion people will tune into
the Games.
* Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and
Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia,
Finland, France ◊, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel,
Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta,
Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania,
Russian Federation, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden,
Switzerland, Turkey, Ukraine, and Vatican City State.
◊ Available for Beijing 2022 only
United Kingdom is radio rights only, television rights for the 2024 Paralympic
Games have already been granted.
The
International Paralympic Committee (IPC) is the global governing body of the
Paralympic Movement. Its vision is to make for an inclusive society through
Para sport. Founded on 22 September 1989, the IPC is an international
non-profit organisation with more than 200 members made up of National
Paralympic Committees, International Federations, Regional Organisations and
International Organisations of Sport for the Disabled.
Foto
STEPHANE DE SAKUTIN | Crédito: AFP via Getty Images
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