Continuing the long-term partnership signed in 2020, this year will see Infront continue to exclusively distribute the international media rights for World Triathlon’s top tier events, including the World Triathlon Championship Series, World Triathlon Championship Finals and World Triathlon Sprint & Relay Championships. The Wanda Sports Group Company is also working closely with World Triathlon on the TriathlonLive.tv platform, with dedicated content production and marketing teams.
Last year saw agreements with 23
broadcasters to show WTCS racing, covering more than 140 territories in what
was a massive Olympic year for the sport. In 2022, even after the peak of Tokyo
2020, the interest continues, with 24 broadcasters confirmed, with ESPN
extending its coverage into Brazil, SPOTV delivering the Series in Southeast
Asia and MTV showing the action in Finland.
Over 4.5 million viewers across the
world watched the World Triathlon Championship Series 2021.
World Triathlon President and IOC
member, Marisol Casado said: “Our partnership with Infront brings ever greater
exposure to the sport and we are very happy with the continuous growth of
TriathlonLIVE. As we build towards Paris 2024, we look forward to entertaining
and engaging with an ever greater worldwide audience together via all our media
channels.”
Julien Ternisien, Senior Vice
President of Summer Sports, Infront said “Our long-standing cooperation with
World Triathlon continues to go from strength to strength and this growth is
hugely encouraging. We have jointly managed to overcome the recent disruptions
to the season and the return of fans and stakeholders supporting the WTCS on a
global scale can only help build on what we have already achieved. Infront and
World Triathlon are committed to continuing to expand the sport’s audience
through both our linear partners and TriathlonLIVE.”
Since beginning the partnership in
2018, World Triathlon and Infront have worked together to bring the sport
closer to the fans. This included launching a new-look TriathlonLIVE ahead of
the 2019 season and has so far seen a 21%
increase in subscribers over the last few seasons. This provides
subscribers with more complete and in-depth coverage of triathlon than ever,
including not just live WTCS but all World Triathlon Cups, as well as
Continental Championships, Super League Triathlon and exclusive content to
enhance the viewing experience.
ABOUT WORLD TRIATHLON
World Triathlon is the international
governing body for the Olympic and Paralympic sport of triathlon and all
related multisport disciplines around the world, including duathlon, aquathlon,
cross triathlon and winter triathlon. Triathlon made its Olympic debut in
Sydney 2000, with a third medal event, the Mixed Team Relay, added to the
programme at Tokyo 2020, while para triathlon was first added to the Paralympic
programme at Rio 2016. World Triathlon is proudly committed to the development
of the sport worldwide, with inclusion, equality, sustainability and
transparency at our core as we seek to help triathletes at all levels of the
sport to be extraordinary.
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