World Triathlon is pleased to
announce an exclusive partnership with blockchain specialists NFT Design Works
that will enhance the triathlon community’s engagement with the sport in
exciting new digital realms.
The partnership will bring triathlon
fans the opportunity to own and trade exclusive, unique digital moments in the
sport for the first time, in the form of official Non-Fungible Tokens
(NFTs). NFT is a digital asset that exists
on a blockchain. The blockchain serves as a public ledger, allowing anyone to
verify the assets authenticity and ownership.
The deal will also help support the
creation of new community-focussed triathlon events, giving triathlon a
valuable early presence in the Web3 space that will enhance our fans’
experience through to the Paris 2024 Olympic Games and beyond.
“Web3 is an exciting proposition with
huge potential for sport and sports fans that is only just beginning to be
explored. Over the past 30 years, triathlon has delivered some of the most
iconic moments in world sport and now we will be able to bring them to life
again and offer our huge global community the chance to enjoy those moments in
an entirely new way,” said World Triathlon President and IOC Member, Marisol
Casado.
“Triathlon has always been a
pioneering sport, and this partnership is another example of our burning spirit
of innovation. Just as it becomes increasingly difficult to predict what the
digital world will look like in five or ten years’ time, it is increasingly
important to be at the forefront of those changes, so we can grow and entertain
triathlon fans around the world in new and interesting ways around the sport
itself. That is what this partnership is all about.”
World Triathlon joins some of the
world’s biggest sports organisations, including the NBA and NFL, and clubs
including Paris St Germain and Manchester City, in entering the world of NFTs
to enhance their fans experience.
Terry Daly, Head of Commercialisation
at NFT Design Works added: “NFT Design Works has created a range of patented
NFT products and systems over the last 12 months and we are really excited to
be bringing these benefits to one of the world’s premier sports.
“Non Fungible Tokens are at the
beginning of unlocking the potential of the Blockchain and what it can deliver
to everyone who loves sport. With World Triathlon we will be on unlocking the
power of the Triathlon communities through our range of innovative, high value
experiences.”
ABOUT WORLD TRIATHLON
World Triathlon is the international
governing body for the Olympic and Paralympic sport of triathlon and all
related multisport disciplines around the world, including duathlon, aquathlon,
cross triathlon and winter triathlon. Triathlon made its Olympic debut in
Sydney 2000, with a third medal event, the Mixed Team Relay, added to the
programme at Tokyo 2020, while para triathlon was first added to the Paralympic
programme at Rio 2016. World Triathlon is proudly committed to the development
of the sport worldwide, with inclusion, equality, sustainability and
transparency at our core as we seek to help triathletes at all levels of the
sport to be extraordinary.
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