World Triathlon is pleased to
announce that Maurice Lacroix is the new Official Timekeeper of the World
Triathlon Championship Series. For two years, the brand will accompany the
world’s best triathletes as they compete in the top-tier triathlon events
around the globe, exploring the limits of human performance.
Maurice Lacroix will make its debut
as the Official Timekeeper at the opening race of the 2021 season, World Triathlon
Championship Series Yokohama, taking place in the iconic Japanese town on 15
May. The two winners of the event, that will host the world’s best triathletes
on their return to the Series and Olympic qualification, will receive the
Maurice Lacroix Leader’s Timekeeper Trophy to be awarded to the series leader
after each stop on the circuit.
World Triathlon President and IOC
member, Marisol Casado commented: “We are so pleased to announce that Maurice
Lacroix has been appointed the Official Timekeeper of the World Triathlon
Championship Series. We are delighted to welcome such a prestigious new partner
to the World Triathlon family and to work with them during this incredibly
important Olympic and Paralympic year.”
As Stéphane Waser, Managing Director
of the Swiss brand explained, “It is an honour for Maurice Lacroix to be the
Official Timekeeper of the World Triathlon Championship Series for the next two
years. We have always recognised the importance of being ambitious and
focussed, traits we embrace in our company and share in common with these
highly competitive athletes. The events will take place in a number of
fascinating cities, upholding our company’s desire to associate the Maurice
Lacroix brand with the vitality of urban life in the long term.”
Stéphane Waser went on to say, “Prior
to each event, every competitor has spent many hours training and honing their
skills in each of the disciplines. Likewise, we have expended much time and
effort refining our products, ensuring we deliver iconic design and high
perceived value. Similar to the finest athletes, we are innovative and continue
to crave more success. It is these shared values which made the World Triathlon
Championship Series a logical partner for Maurice Lacroix.”
Every year, the World Triathlon
Championship Series attracts the best triathletes on the planet, vying for the
world title. Athletes have to excel in all three disciplines - swim, bike and
run - and efficiently transition from one discipline to the next. It is
essential that each competitor is prepared to explore the limits of human
performance if they want medal-winning success. Maurice Lacroix will join these
elite athletes every step of the way, competing in stunning scenarios in great
cities around the globe, clearly motivated and continuously striving for glory.
Triathlon can trace its origins back
to 1974 when the San Diego Track Club conceived the event as an alternative to
track training. The first event comprised of a 5.3-mile run, a 5-mile cycle and
a 600-yard swim. Thereafter, triathlons grew in popularity, leading to the
formation of the International Triathlon Union (ITU) in 1989. The first ITU
Triathlon World Championship was held the same year, when the event format
consisted of the 1.5km swim, 40km cycle and 10km run that continues to this
day. In October 2020, ITU was officially rebranded as World Triathlon in order
to better represent the global triathlon family at every level of the sport.
Your Time is Now with Maurice Lacroix
For more than 40 years, Maurice
Lacroix has demonstrated all of its watchmaking expertise, crafting watches
within the brand's Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the
brand has demonstrated an innovative, avant-garde and perfectionist spirit over
the years. Maurice Lacroix’s culture is indeed to offer affordable watches,
with iconic design and high perceived value. In 2016, Maurice Lacroix
reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON.
Modern and daring, the AIKON is made for a generation of Millennials who are
connected, cosmopolitan and talented. This ambitious generation is setting out
to conquer the world’s cities, embracing their unique spirit. A constant source
of inspiration for the Maurice Lacroix creative team, an active and urban
brand, that thrives in the electric energy of these cities. With this in mind,
Maurice Lacroix chooses to associate its image with a set of activities that
allow consumers to experience the unique vitality of city life.
ABOUT WORLD TRIATHLON
World Triathlon is the international
governing body for the Olympic sport of triathlon and all related multisport
disciplines around the world, including duathlon, aquathlon, cross triathlon
and winter triathlon. Triathlon made its Olympic debut in Sydney 2000, with a
third medal event, the Mixed Team Relay, added to the programme at Tokyo 2020,
while paratriathlon was first added to the Paralympic programme at Rio 2016.
World Triathlon is proudly committed to the development of the sport worldwide,
with inclusion, equality, sustainability and transparency at our core as we
seek to help triathletes at all levels of the sport to be extraordinary.
Michael Phelps Teaches Swimming
Most of us can swim, but there’s a
difference between dog paddling on vacation and swimming for fitness. If you’re
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swimming laps. You’ll learn all the basic strokes, plus wall kicking, diving
and other techniques, but you’ll also get a glimpse into the mindset of the
most decorated Olympian of all time.
Learn more at https://tinyurl.com/v4nmne8h
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